For a future in which everyone is able to make informed choices about the food and beverage they buy and enable everyone to be a stakeholder to driving positive changes in our food system.
To drive food system transparency by rallying key stakeholders across our food system to push the government in the UK to include method-of-production information - from farming to processing practices, as mandatory information on food labels for all types of food and beverage, at all points of sale and price.
A system of mandatory food labelling for the United Kingdom which:
includes information on the method-of-production - how the animals, plants, and all other constituents in a food product have been grown, reared, and processed
extends the country-of-origin labelling requirements to include all raw and processed foods
establishes a set of regulated definitions of key terms relating to the ethical or sustainable method of production
is based on consultation with key stakeholders. A commission with diverse interest and expertise should be established to work with the government to produce a roadmap with integrated implementation strategies
WHY IS IMPORTANT?
We need mandatory information on food labels that enables:
supply chain transparency, traceability, and cooperation across the whole food system
consumers and businesses to make informed purchasing decisions
At present, there are:
NO legal safeguards in place to stop British farmers from being undercut by lower standard imports or to support high health, animal welfare, ecological, and labour standards in the UK
NO legal requirements to provide information on the method-of-production for all types of food, wherever it is bought
We believe that, in order to understand how our food choices impact nature, animal welfare, our health, and the well-being and livelihoods of farmers and everyone in the food supply chain, we need food labels that tell us how our food is farmed, grown, reared and processed.
So ALL of us can make informed food choices.
Consumers will have clear and fact-based information to make informed decisions at all points of purchasing and at all price points
Farmers and producers will have the means to distinguish themselves from other farmers and producers with different standards of production, including competitors from abroad
Food retailers and hospitality/ out-of-home, particularly small-size businesses will be released from the technical challenges and financial burden to produce their own standards of labelling that are trusted by all stakeholders
Government will have an effective tool to support the nations’ food-related environmental and social policies and targets
THE TOP 3 PROBLEMS WITH THE CURRENT VOLUNTARY FOOD STANDARDS LABELLING
Poorly produced or cheap food is often not labelled by method-of-production, especially information on how the food is farmed.
Farming and food businesses with the worst environmental and animal welfare practices are not required to label their method-of-production and therefore hide their practices from the public
Food labels sometimes actively mislead and are unclear
C.L.E.A.R. is the Consortium for Labelling for the Environment, Animal welfare, and Regenerative farming. C.L.E.A.R. exists to campaign for clear and mandatory food labelling in the United Kingdom.
At present, the consortium consists of 40+ farming, food, animal welfare, environmental, social, civic societies, representing a diverse range of ecological, social, and governance interests and expertise.