CLEAR LOGO

IS THE CAMPAIGN FOR MANDATORY AND CLEAR FOOD LABELLING

that tells us how our food is farmed and processed

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VISION

For a future in which everyone is able to make informed choices about the food and beverage they buy and enable everyone to be a stakeholder to driving positive changes in our food system.

MISSION

To drive food system transparency by rallying key stakeholders across our food system to push the government in the UK to include method-of-production information - from farming to processing practices, as mandatory information on food labels for all types of food and beverage, at all points of sale and price.

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CAMPAIGNS FOR

A system of mandatory food labelling for the United Kingdom which:

  • includes information on the method-of-production - how the animals, plants, and all other constituents in a food product have been grown, reared, and processed

  • extends the country-of-origin labelling requirements to include all raw and processed foods

  • establishes a set of regulated definitions of key terms relating to the ethical or sustainable method of production 

  • is based on consultation with key stakeholders. A commission with diverse interest and expertise should be established to work with the government to produce a roadmap with integrated implementation strategies

WHY IS                 IMPORTANT?

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We need mandatory information on food labels that enables:

  • supply chain transparency, traceability, and cooperation across the whole food system 

  • consumers and businesses to make informed purchasing decisions

At present, there are:

NO legal safeguards in place to stop British farmers from being undercut by lower standard imports or to support high health, animal welfare, ecological, and labour standards in the UK

NO legal requirements to provide information on the method-of-production for all types of food, wherever it is bought

We believe that, in order to understand how our food choices impact nature, animal welfare, our health, and the well-being and livelihoods of farmers and everyone in the food supply chain, we need food labels that tell us how our food is farmed, grown, reared and processed.

So ALL of us can make informed food choices.

Consumers will have clear and fact-based information to make informed decisions at all points of purchasing and at all price points

 

Farmers and producers will have the means to distinguish themselves from other farmers and producers with different standards of production, including competitors from abroad 

 

Food retailers and hospitality/ out-of-home, particularly small-size businesses will be released from the technical challenges and financial burden to produce their own standards of labelling that are trusted by all stakeholders

 

Government will have an effective tool to support the nations’ food-related environmental and social policies and targets

THE TOP 3 PROBLEMS WITH THE CURRENT VOLUNTARY FOOD STANDARDS LABELLING

  1. Poorly produced or cheap food is often not labelled by method-of-production, especially information on how the food is farmed. 

  2. Farming and food businesses with the worst environmental and animal welfare practices are not required to label their method-of-production and therefore hide their practices from the public 

  3. Food labels sometimes actively mislead and are unclear

ABOUT 

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C.L.E.A.R. is the Consortium for Labelling for the Environment, Animal welfare, and Regenerative farming. C.L.E.A.R. exists to campaign for clear and mandatory food labelling in the United Kingdom.

At present, the consortium consists of 40+ farming, food, animal welfare, environmental, social, civic societies, representing a diverse range of ecological, social, and governance interests and expertise.

CONSORTIUM

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“The Soil Association advocates for a transition to a more sustainable, agroecological food system that supports climate, nature and health. To be able to make better choices for the planet we need to know how our food is produced. Through clear method of production labelling, producers who are taking steps towards better meat production have the opportunity to communicate this directly to the customer. This makes informed purchasing decisions possible and can support a transition to a more sustainable food system.”

Laura Chan, Soil Association

CONTACT US

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