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Balcaskie Farms (Angus D. Birditt, Our Isles) 91.jpg

Image by Angus D. Birditt @ourisles

The Consortium

C.L.E.A.R. is a consortium that consists of 40+ and growing farming, food and civic society organisations and businesses. We represent a diverse range of ecological, social, and governance interests and expertise.


We are the voice of agroecology. We believe that food should be produced in harmony with ecological processes to minimise our collective adverse socioecological impacts and to mitigate and adapt to the effects of climate change. 

Each member of the consortium lends their voice to promote the importance of regulating food labelling. As a consortium we work towards ensuring that method-of-production data that shows the whole production cycle,  starting at farm level right through to the final manufacturing process, becomes the mandatory information that underpins food labelling in the UK.


In the coming months, we will be working with our members to highlight the risks and opportunities in existing voluntary labelling initiatives - technical gaps, potential signals to consumers and business, economic, social and ecological implications, and risks from consumer distrust.

If you're interested in joining the consortium or want to find out more, click below.

The interests of the consortium represent a wide spectrum of socioecological and economic impacts of food production:

  • Environmental health

  • Farm animal health & welfare

  • Food safety

  • Human health

  • Food security & Sovereignty 

  • Labour conditions

  • Data Transparency & Accountability

Vicki Hird, Sustain: The Alliance for Better Food and Farming

"Labelling can be a vital tool in helping consumers choose better quality and more sustainable produce. Transparency of production method is needed to help build trust between producer and consumer, which is why the Sustain Alliance supports CLEAR’s manifesto."

The Team

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Fidelity Weston


Fidelity manages her family’s 80ha farm outside Sevenoaks in Kent, running Hereford cattle and Lleyn ewes to Pasture for Life and Soil Association standards. In addition to having been a Director of Pasture for Life for seven years, Fidelity is actively involved in local conservation projects and a Vice President of Kent Wildlife Trust.


Jimmy Woodrow

Strategy Consultant

Jimmy consults for a variety of food & farming businesses on strategy and business development, as well as being Executive Director for Pasture for Life. With a background in corporate finance Jimmy has also worked developing new business with established operators in the food industry.


Catherine Chong

ESG Expert

& Engagement Lead

Catherine is a climate economist and advisor in corporate ecological, social, governance (ESG). She has held advisory and management positions in the financial and consumer goods sectors. Her experience includes developing industry, national, and global sustainability accounting and reporting standards.

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Robert Lingard

Outside Consultant

Robert is the Managing Director and Founder of White Stork Consultancy, a pioneering public affairs, communications and government relations consultancy. He has more than a decade of experience working at the heart of British politics.



Consortium Coordinator


Catie's background is in Soil Science and nutrient management, her passion for agriculture started young having grown up on a mixed farm. She supports the team in engaging with stakeholders at this crucial time for British farming.

Thank you to the following photographers for their artistry, for capturing scenes from various UK farmers and producers that bring our core messages to life.  You can see more of their work by clicking on their names below.

Angus D. Birditt @ourisles

Emli Bendixen @emlibendixen

Tessa Traeger @tessatraeger


Image by Emli Bendixen,taken at Namayasai Farm

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